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"Вот с Митей не выгодно!"

  • 2 Декабря 2014 г. в 13:17
  • 17 комментариев
  • 3564 просмотра

Антимонопольщики Бурятии возобновили дело по факту распространения рекламы "Вегоса-М" с таким слоганом




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Комиссия Бурятского управления Федеральной антимонопольной службы России приняла решение о возобновлении рассмотрения дела, которое было возбуждено по признакам нарушения пункта 3 части 1 статьи 14 Федерального закона от 26.07.2006 №135-ФЗ "О защите конкуренции"

Напомним, что ранее по факту распространения рекламы акции «Тратьте с умом 25 % на все!», сопровождавшейся утверждением «Вот с Митей не выгодно!», было возбуждено дело по признакам недобросовестной конкуренции.

Дело возбуждено по результатам рассмотрения заявления индивидуального предпринимателя, осуществляющего реализацию товара в сети магазинов «Смит», сообщили Газете РБ в пресс-службе управления.

По его мнению, утверждение «Вот с Митей не выгодно» ассоциируется у потребителей с фразой «В Смите невыгодно».

В августе 2014 года. рассмотрение дела приостановили в связи с заявленным ходатайством представителя заявителя о проведении социологического опроса на предмет восприятия рекламы со слоганом «Вот с Митей невыгодно!» потребителями.

Комиссия сочла, что трехмесячный срок является достаточным для проведения такого опроса.

Еще в июне 2014 года читатели Газеты РБ в комментариях высказали мнение, что слоган вызывает ассоциации со "Смитом".

Рассмотрение дела состоится 19 декабря 2014 года в 10:00 часов по адресу Бурятского управления ФАС: Улан-Удэ, ул. Ленина, 55, зал заседаний.


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02.12.2014 13:35
Гость
у нас креативные рекламисты появились что ли?
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02.12.2014 13:44
Гость
Гость: у нас креативные рекламисты появились что ли?
В Москве наняли
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02.12.2014 14:04
Гость
Вот чем занимаются УФАС в других регионах, папример Красноярск http://krsk.fas.gov.ru/news/12458 И чем занимаются у нас? Кстати налоговая купила свой мегадорогой Форд в строгой комплектации?
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02.12.2014 14:14
Гость
Гость: Вот чем занимаются УФАС в других регионах, папример Красноярск http://krsk.fas.gov.ru/news/12458 И чем занимаются у нас? Кстати налоговая купила свой мегадорогой Форд в строгой комплектации?
http://fas.gov.ru/about/structure/cartel/
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02.12.2014 14:44
Гость
Нашли кого в пример ставить!
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02.12.2014 14:51
Гость
В Красноярске делом занимаются
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02.12.2014 14:54
Гость
с Митей не выгодно!
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02.12.2014 14:58
Гость
Гость: с Митей не выгодно!
с Мотей дремотно
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02.12.2014 16:11
Гость
Смит ! Будьте умнее и креативнее. Сделайте рекламный ролик с персонажем Митей с которым невыгодно , потому , что больше идти не куда , кроме Смита не надо , всё что надо там купили. А жене ещё бы пошопить по другим магазинам хотелось.хочется. Или иной вариант сценария обыграйте.
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02.12.2014 16:33
Гость
Пускай грызутся
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02.12.2014 17:42
Константин Гетманский
Гость:
Гость: с Митей не выгодно!
с Мотей дремотно
+500!
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04.12.2014 01:05
Гость
Гость:
Гость: с Митей не выгодно!
с Мотей дремотно
а газенваген пых-пых-пых
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